In 2025 alone, we convened 29 marketing roundtables across 30 cities.
From London to Manila, one truth surfaces: executives are tired of noise. They seek clarity, not clutter. The Ortus Club has hosted 198 marketing roundtables with 1,895 participants with this mission in mind. In 2025 alone, we convened 29 sessions across 30 cities. Our Playbook is built on the perspectives of 295 senior B2B marketers from organisations with over 500 employees. This acts as a blueprint for authentic, data-driven event marketing that delivers measurable results.
198ROUNDTABLES
1,895MARKETERS
About the report
From private boardrooms to regional summits, The Ortus Club continues to bring together leaders who believe that “building trust is primary.” Modern event marketing is no longer about the pitch, but about fostering “communities of like-minded people” ready to face similar challenges.
Our “hyper-curated, data-informed events that feel personal” have been lauded as the most effective format by our visiting executives. No single sector can generate such a varied array of industry insights, so The Ortus Club has curated an environment fit for multi-facted knowledge-sharing for this very purpose.
Our clients who host events with us gain access to real-time feedback on what concerns and motivates fellow senior decision-makers, uncovering opportunities for all involved to capitalise on.
Key findings
Our Playbook includes 6 key principles for driving an authentic, effective event strategy to nurture relationships that convert to measurable Event ROI. The principles are as follows:
Cultivate Trust (The Foundation)
Moving beyond transaction to build credibility through intimate, peer-led roundtables.
Engineer Authority (The Positioning)
How to evolve from a standard presenter to a recognized thought leader within your event marketing strategy.
Decode Executive Fit (The Data)
Using technology to identify true decision-makers and filter out the noise.
Drive Commitment (The Acquisition)
Boosting delegate acquisition through aligned purpose and precision targeting, ensuring the right people are in the room.
Deliver Seamless Experiences (The Execution)
Executing detail-oriented engagements with robust contingency plans to ensure perfection.
Extend Event Lifetime (The ROI)
Maximizing event marketing ROI through strategic post-event activities that keep the conversation alive.
Building trust is not just about tone, but the standard for meaningful executive engagement. Effective event marketing is not about filling seats in your venue, but creating spaces for genuine dialogue. Start your journey to building your executive network with us, and download our 2026 Event Marketer’s Playbook today!
Our events are attended by leaders of Fortune 500 companies
Access Our Insights
Fill in the form to download The 2026 Event Marketer’s Playbook.