The Ortus Club Unveils Revamped Guide to B2B Connections:
The Art of Networking

[BOOK] The Art of Networking - mockups

Singapore, February 2025—The Ortus Club, the leading B2B marketing company specialising in corporate roundtable events, announces the release of a refreshed version of its 2022 e-book, The Art of Networking, the all-in-one marketer’s guide to hosting a successful networking event.

As marketing and event trends continue to come and go, the power of smaller-scale, bespoke roundtable events continues to rise. The Ortus Club mastered the art of networking by stripping traditional corporate events from all the flashy distractions and focusing on what matters most: content, conversation, and the quality of participants.

This comprehensive guide equips marketers and business development leaders with the latest strategies to organise, host, and maximise the networking potential of roundtable discussions, a proven method for creating strategic engagements and dialogues.

The guide is specifically designed for:

Innovative Field Marketers

Learn to leverage the power of roundtables to build relationships that go beyond transactions.

Strategic Event Organisers

Discover how to meticulously plan and execute impactful roundtable events.

Engaging Sales Professionals

Master the art of lead engagement and effective follow-up to maximise engagement.

What you’ll find:

  • Setting tangible goals an expectations of the roundtable event
  • Drafting the perfect topic to attract the right audience
  • Choosing the perfect venue for a private roundtable event
  • Identifying key participants who will contribute meaningfully
  • Executing seamless post-event strategies to solidify connections
  • Making the most of the occasion with engaging moderation
  • Asking the most strategic questions for optimal participants’ engagement
  • Guesting and invitation insights, trends in outreach strategies and message deliverability
  • Retention tactics and attendance
  • Enriching the roundtable experience with curated add-ons
  • Making the most of event investment with measurable ROI
  • The role of social media in event success
The-Art-of-Networking

Key
Takeaways:

Move beyond traditional marketing tactics and embrace the power of personal connection.
Build lasting business relationships through knowledge sharing and collaboration.
Transform the way you connect, learn, and grow in the ever-changing business world.

Explore Events

See more of our events

Get Your Hands on Expert Insights