Events have long been weapons of choice in a marketer’s arsenal, especially in B2B. Seminars, conferences, summits, panel discussions, product demos—the list goes on. That same list doubled with the addition of virtual alternatives forced by the outbreak of the 2020 pandemic.
Today, avenues for networking and business development are simply endless. Yet the impact provided by a good roundtable setting is unparalleled.
In this book, we will lay out the opportunity presented by roundtable events and the keys to organising the ideal discussion, providing hosts and guests with the optimal environment to expand their networks in a meaningful way.