The human resources realm isn’t just about recruiting, training, or managing internal affairs anymore. Today, HR has also ventured into the domain of marketing events—be it for recruitment drives, employee engagement, training sessions, or industry conferences. But with the increasing complexity and demands of these events, the question arises: Should HR departments manage them in-house, or is there a case for outsourcing?
When was the last time you attended a company social event and actually had fun? Nowadays, outsourcing HR events may just be what teams need to rediscover the sense of “happy” in “happy hour”—and the article below lists why.
You can cross it off your to-do list
Work already takes up so much of our time. And although it’s easy to send a calendar invite to coworkers for drinks after hours, it’s not something everyone may feel like doing, especially after spending a whole day on the grind. The alternative? Get someone else to do the planning. A proper marketing event with a real program organised by a third party leaves attendees (and you) free to just enjoy good conversation in a neutral environment.
Activities are fun but purposeful
One advantage of hiring professional marketing event consultants is that they can identify your team’s needs with a fresh, unbiased perspective. They’re more likely to address challenges with out-of-the-box ideas, which can result in better engagement exercises. Games, like Pass the Message and Charades, are so much more than their names imply. They can be golden marketing event opportunities to improve teamwork and foster camaraderie.
Tokens of all shapes and sizes are welcome
Who says no to free marketing event merch? Think coffee tumblers, tote bags, and more—with a personalised touch. After all, a thoughtful connection doesn’t stop at stuff. Go the extra mile, and find stuff just for them (your employees). You can also request beer, whisky, or wine tastings, which can be accommodated even if everyone’s working remotely. Kits can be delivered, and you’ll all be in for a one-of-a-kind, flavourful experience.
Giving your team the space and time to kick back once in a while is a great way to reward hard work and, ultimately, prevent burnout. Studies have shown that employee engagement and well-being are reflected in company productivity, so the benefits are clear as day.
“A proper event with a real program organised by a third party leaves attendees (and you) free to just enjoy good conversation in a neutral environment.”
Meaningful HR Events With The Ortus Club
The ever-evolving landscape of HR demands adaptability, foresight, and strategic action. While HR departments have adeptly managed their events in the past, the increasing intricacies and expectations of today’s corporate environment make a compelling case for outsourcing. Bringing in external specialists can merge industry-specific knowledge with event management expertise, ensuring seamless events that truly resonate.
In navigating today’s era of change and challenge in corporate gatherings, turning to industry leaders like The Ortus Club for your marketing event needs can make all the difference. With their expertise, you don’t just host a marketing event; you craft an experience that leaves an indelible mark on your attendees. In the grand tapestry of HR initiatives, outsourcing events might just be the thread that ties everything together with perfection.
Curious to see how a marketing event for your company might look? Learn more here.