HOST
HOST
Global
REGION
8
EVENTS
70+
Executives Engaged
Europe & APAC, JULY 2025 to JUNE 2026 — A single dinner ends the moment the last guest leaves. A Curated Insight Report doesn’t.
Across eight executive roundtables in London, Copenhagen, The Hague, Sydney, and Singapore, SAP convened senior business and technology leaders to debate how organisations are preparing their data foundations for an AI-enabled future. The conversations themselves were exceptional, but what made this programme a genuine differentiator was what happened after the room emptied.
In partnership with The Ortus Club and the IDEA Institute, every session was transformed into a Curated Insight Report: a polished, publishable asset that converted one evening of off-the-record dialogue into long-term strategic currency. Eight events became eight enduring pieces of thought leadership, proof that the right add-on can multiply the lifetime value of a single evening many times over.
Turning Conversation into Strategic Intelligence
SAP needed more than a good evening. They needed credible, market-facing intelligence on how real organisations across Europe and APAC were navigating data governance, cost control, and AI ambition, and they needed it to come from lived executive experience, not generic analyst research.
The problem with most executive dinners is that the insight generated in the room is the most valuable thing produced, and it’s also the thing that’s lost the fastest. Quotes go unrecorded. Debates go unrepeated. The “gold” stays in the room.
This is precisely the gap the Curated Insight Report is built to close. The Ortus Club and SAP didn’t just design and moderate eight sessions; each one was engineered to be harvestable, shaping the discussion structure, prompting for quotable moments, and capturing data in real time so that nothing of value was left behind when the evening ended.
What a Curated Insight Report Actually Delivers
Here’s what SAP received from each of the eight sessions:
Interested to find out how the event was shaped and the work that went behind it?
Why the Insight Was Worth Capturing
More than 40 senior executives took part across the five sessions, spanning life sciences, financial services, logistics, manufacturing, technology and professional services, including CIOs, Heads of Data, Directors of Digital Transformation, AI leaders and senior architects.
This is the calibre of room a Curated Insight Report puts on the page. The credibility of the asset is inseparable from the credibility of the guestlist. When the names in the room are this strong, the resulting report carries weight that no commissioned research piece can buy.
From Conversation to Content
Discussions centred on the shift from fragmented legacy systems to modern data architectures capable of supporting AI and advanced analytics at scale, covering data governance and trust, FinOps accountability, organisational AI readiness, and the cultural barriers slowing transformation.
These weren’t talking points. They were the raw material. Every theme that surfaced in the room became a structured section in the resulting report, meaning the report wasn’t written about the event, it was written from it.
What Got Captured
The Curated Insight Reports distilled hours of candid executive discussion into themes no press release or generic survey could have produced. Leaders spoke openly about balancing innovation against legacy infrastructure in regulated environments, the kind of unguarded admission that only happens in a closed-door, trust-based setting.
This is the “unique data insight” every report add-on is designed to surface: a consensus point so specific it could only have come from the room itself, and so quotable it’s now reusable across SAP’s marketing, sales enablement and press outreach indefinitely.
“What really stuck with me is that we use data every day to drive decisions and innovation, yet we haven’t fully valued the data itself, investing in its accuracy, protection, and reliability. Definitely a conversation that’s only going to become more important.”
Head of Global Equipment Maintenance and Repair, Maersk
Why the Insights Outlast the Invitation
It outlives the event.
A dinner generates buzz for a week. A Curated Insight Report generates leads, content, and credibility for a year.
It’s proprietary, not generic.
Anyone can commission research. Almost no one can produce insight drawn directly from a room of CIOs off the record.
It helps the sales team close deals.
A quote from a Head of Data at a Fortune 500 firm is worth more in a pitch deck than any internally written claim ever could be.
It compounds across regions.
Run the same format eight times and you don’t get one report, you get eight, each with its own regional nuance, each independently usable in the market.
Eight Reports, One Lasting Asset Library
The partnership delivered eight Curated Insight Reports, each capturing the distinct perspective of senior leaders in London, Copenhagen, The Hague, Sydney, and Singapore. These now function as permanent assets in SAP’s thought leadership library, fuelling ongoing market education, sales conversations, and press engagement long after the events themselves concluded.
For SAP, the Curated Insight Report turned a calendar of dinners into a content engine. For The Ortus Club, it’s the clearest proof yet that the right add-on doesn’t just enhance an event, it’s frequently the most valuable deliverable to come out of it.
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