In 2023, we gathered 400+ leading voices in marketing,
allowing us to assemble a plethora of expert opinions
all in one transformative report.
In an era where the landscape of B2B event marketing is rapidly evolving, marketers find themselves at a crossroads. Struggling to navigate through a maze of digital transformation, fluctuating market trends, and shifting audience expectations, the challenge to create impactful and engaging events has never been more daunting. This struggle underlines a critical question: How can marketers effectively adapt and thrive in this dynamic environment? Our comprehensive report, based on insights from 50 roundtables spanning across APAC and North America, delves into this very question.
About the report
What drives us
Our journey began with a simple yet profound objective: to understand the multifaceted challenges and strategies employed by B2B event marketers in the face of an ever-changing industry. Recognising that the answers lay in the experiences of those on the frontline, we engaged in extensive discussions across two major global markets. Our aim was not just to identify the pain points, but to uncover the innovative approaches marketers are adopting in response to these challenges.
Why read it
This report is a culmination of diverse insights and experiences, distilled into a comprehensive analysis that bridges the gap between two distinct markets—APAC and North America. We delve into the nuances that differentiate these regions, while also highlighting the universal strategies that transcend geographical boundaries. Our in-depth analysis offers a unique perspective on the evolving trends, effective strategies, and future outlook of B2B event marketing.
For professionals seeking to navigate the turbulent waters of B2B event marketing, this report is an indispensable guide. Whether you’re looking to understand regional market dynamics, seeking inspiration from successful strategies, or aiming to stay ahead of emerging trends, our report offers valuable insights that can shape your approach to event marketing.
It’s not just a collection of data, but a roadmap to innovation and success in a landscape where staying informed is the key to thriving.