The Continued Rise of Bespoke Events: Crafting Personal Touches in 2024

June 20, 2024 | Thursday | 6:30 PM – 9:30 PM BST

ABOUT

Marketing leaders in Singapore are invited to join this roundtable on ‘The Continued Rise of Bespoke Events: Crafting Personal Touches in 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

TOPIC

The Continued Rise of Bespoke Events: Crafting Personal Touches in 2024

As we look ahead to the rest of 2024, the focus of event marketing within the sphere of bespoke and targeted events is witnessing a transformative shift towards more personalised and intimate experiences. Unlike the broader reach of conferences or large-scale events, these specialised gatherings are carving out a niche by offering tailored content and interaction that directly speaks to the unique interests and needs of their audience. This evolution reflects a deeper understanding of the value of direct engagement and the importance of creating an environment that fosters meaningful connections and discussions among attendees.

This shift brings to the forefront the challenge of integrating traditional marketing wisdom with innovative strategies to craft events that not only captivate but also deeply resonate with a selective audience. The ability to create such focused and engaging experiences without relying heavily on technological advancements invites a creative reevaluation of event marketing. It emphasises the art of personal touch and the significance of thoughtfully curated content, setting the stage for a lively debate on the future directions of event marketing in the era of customisation and heightened attendee expectations.

  • What are the main challenges in balancing personalisation with scalability in bespoke event marketing?
  • What strategies are marketers today exploring to create deeply engaging experiences?
  • What does the future hold for event marketing as attendees’ expectations for customisation and intimate experiences continue to rise?
WHO IS ATTENDING

Join leaders interested in exploring innovative strategies and emerging trends that are shaping the future of event marketing in 2024 and beyond.

Job titles may include CMO, VP/Head/Director/Manager of Marketing, Partner Marketing, Event Marketing, Demand Generation, and other Marketing professionals.

THE VENUE
Riviera, Singapore - Serena Room

Riviera – Serena Room

Riviera, #02-06, One Fullerton,1 Fullerton Road, Singapore 049213 | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

THE ELEVATED EXPERIENCE

Live leather engraving

Engage in stimulating conversation and insightful discussions with esteemed senior leaders as you dine amidst the captivating ambiance of live engraving. Immerse yourself in a unique blend of artistry, fine dining, and thought-provoking dialogue, creating an elevated experience that sparks creativity, connection, and inspiration.

AGENDA

6:00 PM
Arrival of guests

 

6:30 PM
Welcome by The Ortus Club and Introductions

 

6:40 PM
Generative AI in Asia

How is generative AI set to revolutionise business in Asia?

LivePerson will discuss the challenges and opportunities associated with introducing this revolutionary technology into your business. Hear about the importance of safe and equal AI, including how Large Language Models (LLMs) are being utilised and adapted to ensure accuracy and security. Find out how real-time and retrospective conversational intelligence is helping to drive efficiency and improved customer sentiment. Generative AI is no longer a question of when but how and why.

 

7:00 PM
Moderated Executive Discussion & Dinner

 

8:00 PM
Networking and Desserts

 

9:00 PM
Event close