Teradata Case Study

Teradata partnered with The Ortus Club to achieve their goal of providing leaders
across countries with critical insights on the benefits of their cybersecurity solutions.

The Ortus Club Powers Teradata's Global Knowledge-Sharing

Throughout 2022, Teradata aimed to educate business leaders in the APAC region on the advantages of its cloud-based solutions to improving customer experiences and reducing fraud risks. To achieve this, Teradata teamed up with The Ortus Club to broaden its reach in the region.

At the beginning of the year, Teradata assessed the potential of working with The Ortus Club, whose expertise in B2B lead generation had resulted in numerous long-term leads for numerous clients. The Ortus Club, with its successful track record in cloud integration, fintech, and customer experience projects, had successfully connected various global companies across various regions globally.

The Teradata target brief: APAC business leaders in BFSI, digital payments, ecommerce, telecommunication, retail & wholesale, aviation, healthcare, automotive, consumer electronics, logistics. Titles include CEO, COO, CTO, CISO, Chief Risk Officers, and Head, VP, and Director of Data Management, IT Architecture, Customer Experience, Marketing, and Mobile Banking.

The project

The context

As a foremost provider of cloud-based enterprise data solutions, Teradata is dedicated to reaching a wider range of businesses in the APAC region and promoting the ongoing integration of analytics in operations. However, effectively communicating its unique proposition to client leadership can prove to be a difficult task.

The challenge

In an effort to expand its reach in the APAC region, Teradata aimed to initiate discussions on the benefits of incorporating analytics in enhancing customer journeys and reducing fraud-related risks. The challenge was to do so without self-promotion, with further market research and additional marketing event expertise proving to be advantageous.

Our solution

The combination of Teradata’s precise objectives and The Ortus Club’s firm grasp on lead generation methods ultimately led to successful campaigns. The seamless collaboration between the two organisations was a testament to the power of knowledge sharing.

The participants

Teradata and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers from various sectors to tackle approaches in leveraging data to create more meaningful customer journeys and mitigating the risk of payments fraud.

Notable participants included:

  • Senior Vice President at Citi
  • Head of Enterprise Business at Google
  • APAC Head of Enterprise Data Implementation at Bloomberg LP at Johnson & Johnson
  • Executive Director and Head of Network Operations (APAC) at JPMorgan Chase
  • Executive Director at Walt Disney
  • Senior Director and Head of IT (SE Asia)
  • Director of Forensic Data Analytics at KPMG Australia
  • Finance Director (APAC) at Volvo
  • Director of Banking Relations at GE
  • Director of Distribution at Manulife
The moderators

To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.

The group comprises:

  • Vice President at IDC Asia Pacific
  • Partner at EY India
  • Senior Partner at McKinsey & Company
  • Head of Data at AirAsia
  • Director of Technology, Risk & Cybersecurity at KPMG
  • Director of Digital Trust & Cybersecurity at PwC
The experience

In-person roundtable guests were treated to the amenities of the finest meeting venues in the major cities The Ortus Club selected for their knowledge-sharing experiences.

Top venues included:

  • Henshin Jakarta
  • Nobu Kuala Lumpur
  • Crown Hotel Sydney
  • Marina Bay Sands Singapore
  • Artemis Grill & Sky Bar Singapore
  • Andaz Singapore

 

A premium brunch box from Le Petit was also gifted to virtual attendees.

The results

In 2022, The Ortus Club played a key role in helping Teradata to expand its advocacy, reach numerous high-level decision makers, and host 8 successful knowledge-sharing events in the Asia-Pacific region.

From March to November 2022, both companies organised 4 in-person events in 4 major cities, 2 virtual events for business leaders in the APAC area, and took the lead in guesting for 2 more events in Sydney and and Singapore. The Ortus Club also provided support for Teradata’s research and guesting for two large executive events in Sydney and Singapore. In total, The Ortus Club engaged with 167 senior executives and met 133 through a series of roundtables, and had an attendance rate of 83.2%.

Overall, this collaboration between Teradata and The Ortus Club proved successful, reaching Teradata’s initial aim of spreading awareness about the importance of integrating innovations in analytics into enterprise-wide operations.

‘It was interesting to get various perspectives on migration into cloud and data challenges, and it is so good that we are back to physical events!

– Head of Data & Insights
at Keppel Rewards

 

‘Thank you, The Ortus Club. It was a great knowledge-sharing session. Thank you to the team over at Teradata for bringing up essential topics on building data informed practices.’

– Vice President, Founding Team
at Bukuwarung

Teradata logo

Client

8

Events

APAC

Region

5

Countries

8

Months timeline

Data

Industry

The client: about AWS

At the beginning of 2022, AWS sought to provide business leaders across APAC with critical insights on the benefits of their cloud, AI/ML, and metaverse solutions in optimising operations and driving revenue. To accomplish this objective, AWS partnered with The Ortus Club, to support their B2B lead generation.

Prior to the campaign, AWS and The Ortus Club collaborated in 2020 and 2021 to drive the IT giant’s outreach efforts in enterprise analytics and remote customer engagement. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge sharing.

The AWS target brief: APAC business leaders in IT, data, BFSI, BPO, professional services, consumer electronics, retail and wholesale, CPG, telecommunications, and healthcare. Titles included CEO, COO, CISO, CFO, CTO, and VP, Head, and Director of Information Security, Data, Digital Transformation, Innovation, Finance, and CX.

The Ortus Club Powers Teradata’s

Global Knowledge-Sharing

Throughout 2022, Teradata aimed to educate business leaders in the APAC region on the advantages of its cloud-based solutions to improving customer experiences and reducing fraud risks. To achieve this, Teradata teamed up with The Ortus Club to broaden its reach in the region.

At the beginning of the year, Teradata assessed the potential of working with The Ortus Club, whose expertise in B2B lead generation had resulted in numerous long-term leads for numerous clients. The Ortus Club, with its successful track record in cloud integration, fintech, and customer experience projects, had successfully connected various global companies across various regions globally.

The Teradata target brief: APAC business leaders in BFSI, digital payments, ecommerce, telecommunication, retail & wholesale, aviation, healthcare, automotive, consumer electronics, logistics. Titles include CEO, COO, CTO, CISO, Chief Risk Officers, and Head, VP, and Director of Data Management, IT Architecture, Customer Experience, Marketing, and Mobile Banking.

The project

Context

The context

As a foremost provider of cloud-based enterprise data solutions, Teradata is dedicated to reaching a wider range of businesses in the APAC region and promoting the ongoing integration of analytics in operations. However, effectively communicating its unique proposition to client leadership can prove to be a difficult task.

 

Challenge

The challenge

In an effort to expand its reach in the APAC region, Teradata aimed to initiate discussions on the benefits of incorporating analytics in enhancing customer journeys and reducing fraud-related risks. The challenge was to do so without self-promotion, with further market research and additional marketing event expertise proving to be advantageous.

Solution

Our solution

The combination of Teradata’s precise objectives and The Ortus Club’s firm grasp on lead generation methods ultimately led to successful campaigns. The seamless collaboration between the two organisations was a testament to the power of knowledge sharing.

The participants

Teradata and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers from various sectors to tackle approaches in leveraging data to create more meaningful customer journeys and mitigating the risk of payments fraud.

Notable participants included:

  • Senior Vice President at Citi
  • Head of Enterprise Business at Google
  • APAC Head of Enterprise Data Implementation at Bloomberg LP at Johnson & Johnson
  • Executive Director and Head of Network Operations (APAC) at JPMorgan Chase
  • Executive Director at Walt Disney
  • Senior Director and Head of IT (SE Asia)
  • Director of Forensic Data Analytics at KPMG Australia
  • Finance Director (APAC) at Volvo
  • Director of Banking Relations at GE
  • Director of Distribution at Manulife

The moderators

To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.

The group comprises:

  • Vice President at IDC Asia Pacific
  • Partner at EY India
  • Senior Partner at McKinsey & Company
  • Head of Data at AirAsia
  • Director of Technology, Risk & Cybersecurity at KPMG
  • Director of Digital Trust & Cybersecurity at PwC

The experience

In-person roundtable guests were treated to the amenities of the finest meeting venues in the major cities The Ortus Club selected for their knowledge-sharing experiences.

Top venues included:

  • Henshin Jakarta
  • Nobu Kuala Lumpur
  • Crown Hotel Sydney
  • Marina Bay Sands Singapore
  • Artemis Grill & Sky Bar Singapore
  • Andaz Singapore

 

A premium brunch box from Le Petit was also gifted to virtual attendees.

The results

The Ortus Club helped Couchbase expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 12 knowledge-sharing events within the NA region.

From January to September 2022, both companies hosted 7 in-person events across 6 major cities and 5 virtual for business leaders in North America. Overall, The Ortus Club engaged 149 senior executives, meeting 111 across a series of roundtables and masterclasses, and saw an attendance rate of 74.5%: 73% for in-person events and 76.7% for virtual events.

At the end of this 9-month-long project, The Ortus Club and Couchbase yielded 71 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Couchbase’s initial aim of spreading awareness about the importance of integrating innovations in cloud technology into enterprise-wide database management.

Following the success of this collaboration, Couchbase will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 12 events slotted throughout the year, including their first events in Singapore and Tel Aviv.

4

major
cities

167

executives
engaged

133

confirmed
attendees

83.2%

attendance
rate

8

events

The results

In 2022, The Ortus Club played a key role in helping Teradata to expand its advocacy, reach numerous high-level decision makers, and host 8 successful knowledge-sharing events in the Asia-Pacific region.

From March to November 2022, both companies organised 4 in-person events in 4 major cities, 2 virtual events for business leaders in the APAC area, and took the lead in guesting for 2 more events in Sydney and and Singapore. The Ortus Club also provided support for Teradata’s research and guesting for two large executive events in Sydney and Singapore. In total, The Ortus Club engaged with 167 senior executives and met 133 through a series of roundtables, and had an attendance rate of 83.2%.

Overall, this collaboration between Teradata and The Ortus Club proved successful, reaching Teradata’s initial aim of spreading awareness about the importance of integrating innovations in analytics into enterprise-wide operations.

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‘It was interesting to get various perspectives on migration
into cloud and data challenges, and it is so good
that we are back to physical events!’

– Head of Data & Insights
at Keppel Rewards

 

‘Thank you, The Ortus Club. It was a great knowledge-sharing session. Thank you to the team over at Teradata for bringing up essential topics on building data informed practices.’

– Vice President, Founding Team
at Bukuwarung