Committed in their advocacy for better data security, Protegrity and The Ortus Club
gathered insights from inspiring executives by hosting 13 knowledge-sharing events around the globe.
Protegrity Case Study
Protegrity Leads B2B Innovations With The Ortus Club Events Around The World
Throughout 2022, Protegrity aimed to spread its advocacy for better data security across more industries, tackling various trends and challenges in data loss prevention, data protection in cloud migration, cross-border data risks, and other pressing data-related concerns. They collaborated with The Ortus Club to expand their B2B lead generation through knowledge-sharing events that explored these topics.
Since 2021, Protegrity and The Ortus Club have been working closely to venture into untapped enterprise markets with the objective of securing more data—and business—worldwide. The Ortus Club has also partnered with other industry titans in the cybersecurity space throughout the last three years, bringing hundreds of new clients through their funnels over roundtable discussions and masterclasses.
The Protegrity target brief: Data and IT leaders in BFSI, healthcare, telecommunications, transportation, and other relevant sectors. Titles included CTO, CDO, CISO, Chief Analytics Officer, VP, Head, and Director of Data Privacy, Governance, Security, Architecture, Analytics, Digital Transformation & Innovation, Revenue Growth, Cybersecurity, IT, and DevOps.
The project
The context
A prominent player in the field of cybersecurity, Protegrity is committed to promoting robust and functional data protection measures globally. With a strong sense of purpose, the company must now focus on communicating the importance of its mission and vision to potential clients through effective engagement strategies.
The challenge
In an effort to increase their outreach, Protegrity decided to amplify its discussions on data protection via knowledge-sharing roundtables. The main obstacle was devising a strategy that balanced its mission and vision while avoiding self-promotion. To achieve this, Protegrity needed to leverage sufficient expertise in event marketing.
Our solution
The Ortus Club proved the most suitable for this venture, possessing a high degree of expertise in the event marketing space. With their shared experiences over the last two years, the collaboration between the two pioneering organisations successfully generated multiple opportunities for high-yield MQL and SQL generation.
The participants
Protegrity and The Ortus Club hosted in-person and virtual roundtable discussions attended by top decision-makers from various sectors to explore innovations in data loss prevention, data protection in cloud migration, and cross-border data risk mitigation.
Notable participants included:
- Head of Data Governance at Deutsche Bank
- Head of Information Technology Risk at QBE
- Head of Enterprise Risk Management Technology at Standard Chartered Bank
- Head of Data at AXA Insurance
- Head of Information Technology at National University Singapore
- Director of Data Insights at AT&T
- Director of Monitoring and Surveillance & Risk and Compliance at National Australia Bank
- Director of Data Science & Engineering at Netflix
The moderators
To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.
The group comprises:
- Founder and CXO of Agile Elephant Ltd
- SVP at SBS
- Partner at PwC Australia
- CISO of tZERO Group
- Head of Data Platform Services at Petronas Digital Sdn Bhd
- Interim CEO of Cyber Resilience Centre for London
The experience
In-person roundtable guests met their like-minded peers at renowned locations worldwide.
Top venues included:
- Artemis Grill & Sky Bar
- Ocean Prime Dallas
- Sage Restaurant Kuala Lumpur
- Andaz Singapore
- O Bar and Dining Sydney
A premium whisky tasting set from Hardenberg Distillery was also gifted to virtual attendees.
The results
The Ortus Club played a pivotal role in supporting Protegrity’s advocacy efforts, engaging with hundreds of high-level decision-makers and organising 13 successful knowledge-sharing events worldwide.
From March to November 2022, the two organisations co-hosted 8 in-person events across 6 major cities and 5 virtual events aimed at business leaders in the APAC, North America, and EMEA regions. The Ortus Club successfully engaged 154 senior executives, conducting 13 roundtable discussions, which resulted in an attendance rate of 84.4%.
Throughout this 10-month-long project, 68 attendees connected with Protegrity, seeking assessments of their existing data protection measures and recommendations for more secure, agile solutions.
As a result of this successful collaboration, Protegrity will continue working with The Ortus Club in 2023 to explore further opportunities in B2B lead generation.
Client
13
Events
Global
Region
11
Countries
9
Months timeline
Data security
Industry
The client: about AWS
At the beginning of 2022, AWS sought to provide business leaders across APAC with critical insights on the benefits of their cloud, AI/ML, and metaverse solutions in optimising operations and driving revenue. To accomplish this objective, AWS partnered with The Ortus Club, to support their B2B lead generation.
Prior to the campaign, AWS and The Ortus Club collaborated in 2020 and 2021 to drive the IT giant’s outreach efforts in enterprise analytics and remote customer engagement. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge sharing.
The AWS target brief: APAC business leaders in IT, data, BFSI, BPO, professional services, consumer electronics, retail and wholesale, CPG, telecommunications, and healthcare. Titles included CEO, COO, CISO, CFO, CTO, and VP, Head, and Director of Information Security, Data, Digital Transformation, Innovation, Finance, and CX.
Protegrity Leads B2B Innovations
With The Ortus Club Events
Around The World
Throughout 2022, Protegrity aimed to spread its advocacy for better data security across more industries, tackling various trends and challenges in data loss prevention, data protection in cloud migration, cross-border data risks, and other pressing data-related concerns. They collaborated with The Ortus Club to expand their B2B lead generation through knowledge-sharing events that explored these topics.
Since 2021, Protegrity and The Ortus Club have been working closely to venture into untapped enterprise markets with the objective of securing more data—and business—worldwide. The Ortus Club has also partnered with other industry titans in the cybersecurity space throughout the last three years, bringing hundreds of new clients through their funnels over roundtable discussions and masterclasses.
The Protegrity target brief: Data and IT leaders in BFSI, healthcare, telecommunications, transportation, and other relevant sectors. Titles included CTO, CDO, CISO, Chief Analytics Officer, VP, Head, and Director of Data Privacy, Governance, Security, Architecture, Analytics, Digital Transformation & Innovation, Revenue Growth, Cybersecurity, IT, and DevOps.
The project
The context
A prominent player in the field of cybersecurity, Protegrity is committed to promoting robust and functional data protection measures globally. With a strong sense of purpose, the company must now focus on communicating the importance of its mission and vision to potential clients through effective engagement strategies.
The challenge
In an effort to increase their outreach, Protegrity decided to amplify its discussions on data protection via knowledge-sharing roundtables. The main obstacle was devising a strategy that balanced its mission and vision while avoiding self-promotion. To achieve this, Protegrity needed to leverage sufficient expertise in event marketing.
Our solution
The Ortus Club proved the most suitable for this venture, possessing a high degree of expertise in the event marketing space. With their shared experiences over the last two years, the collaboration between the two pioneering organisations successfully generated multiple opportunities for high-yield MQL and SQL generation.
The participants
Protegrity and The Ortus Club hosted in-person and virtual roundtable discussions attended by top decision-makers from various sectors to explore innovations in data loss prevention, data protection in cloud migration, and cross-border data risk mitigation.
Notable participants included:
- Head of Data Governance at Deutsche Bank
- Head of Information Technology Risk at QBE
- Head of Enterprise Risk Management Technology at Standard Chartered Bank
- Head of Data at AXA Insurance
- Head of Information Technology at National University Singapore
- Director of Data Insights at AT&T
- Director of Monitoring and Surveillance & Risk and Compliance at National Australia Bank
- Director of Data Science & Engineering at Netflix
The moderators
To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.
The group comprises:
- Founder and CXO of Agile Elephant Ltd
- SVP at SBS
- Partner at PwC Australia
- CISO of tZERO Group
- Head of Data Platform Services at Petronas Digital Sdn Bhd
- Interim CEO of Cyber Resilience Centre for London
The experience
In-person roundtable guests met their like-minded peers at renowned locations worldwide.
Top venues included:
- Artemis Grill & Sky Bar
- Ocean Prime Dallas
- Sage Restaurant Kuala Lumpur
- Andaz Singapore
- O Bar and Dining Sydney
A premium whisky tasting set from Hardenberg Distillery was also gifted to virtual attendees.
The results
The Ortus Club helped AWS expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 16 knowledge-sharing events within the Asia-Pacific region.
From February to November 2022, both companies hosted 7 in-person events across 3 major cities and 9 virtual events for business leaders within APAC. Overall, The Ortus Club engaged 206 senior executives, meeting 165 throughout a series of roundtables and masterclasses, and saw an attendance rate of 81.8%: 74.4% for in-person events and 86.3% for virtual events.
At the end of this 9-month-long project, The Ortus Club and AWS yielded over 50 follow-up contacts from attendees, who requested that AWS assess their existing cloud-driven business development strategies and provide long-term solutions.
Following the success of this collaboration, AWS will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 10 events slotted for APAC and other regions, with talks of more on the way.
6
major
cities
154
executives
engaged
130
confirmed
attendees
84.4%
attendance
rate
68
post-event attendee follow-ups
The results
The Ortus Club played a pivotal role in supporting Protegrity’s advocacy efforts, engaging with hundreds of high-level decision-makers and organising 13 successful knowledge-sharing events worldwide.
From March to November 2022, the two organisations co-hosted 8 in-person events across 6 major cities and 5 virtual events aimed at business leaders in the APAC, North America, and EMEA regions. The Ortus Club successfully engaged 154 senior executives, conducting 13 roundtable discussions, which resulted in an attendance rate of 84.4%.
Throughout this 10-month-long project, 68 attendees connected with Protegrity, seeking assessments of their existing data protection measures and recommendations for more secure, agile solutions.
As a result of this successful collaboration, Protegrity will continue working with The Ortus Club in 2023 to explore further opportunities in B2B lead generation.
